After the car is launched in the market, comes the issue of determining the real consumer acceptance of the model. This is tackled through conducting research that tracks actual quality (problems per hundred vehicles) vs. perceived quality (things gone wrong & dislikes) in the market.
These metrics are a precursor to loyalty, and go a long way in determining the repurchase intent of the consumer. Moreover, they provide valuable feedback to the manufacturer about the issues – whether real or perceived – in the models that are launched.
Particularly in the summer months when the temperature is extreme, these studies are a very relevant barometer and provide an initial check on product quality.
At Tetrahedron, we conduct the quality assurance studies for our clients, and it includes four quality measures as shown alongside.