With over 45% of the total business coming from fleets, it is imperative that manufacturers understand this segment in depth. Most often, findings from fleet research are a water-shed; and completely different than retail research. Whether it is brand perceptions or after sales or residual values, fleet has always been the make or break for manufacturers.
Tetrahedron has conducted extensive researches with taxi companies, rent-a-car companies and Government fleets for our clients, and most often, the findings have been an eye opener.
A schematic of the research objectives that are included is shown below: