Regular tracking studies are conducted to ensure we have continuity and consistency, rather than obtaining discrete measures which do not provide a holistic view of the brand evolution.
Whether it is understanding new vehicle buyers, or pricing, or customer satisfaction, or the interplay between the brands’ architecture, we conduct tracking research that are cost effective solutions for clients. We were the first in the region and the auto industry to provide the NEW VEHICLE BUYER STUDY in 2010 – wherein different manufacturers participated in a specially designed syndicated research.
While members had access to all the information, costs were appropriated to each participating manufacturer, thus making it extremely cost effective.
Other tracking studies we conduct include: