Consumer research findings act as a key component for network realignment and recommendations offered to the client.
What are consumer preferences in the region and how does this impact the following parameters?
- Reach maximization: Evaluate and adjust current network foot print based upon consumer preferences (and cognizant of internal sales, service and spares estimates).
- Network expansion: Develop and adjust optimal strategies for the short to mid term and long term expansion based upon consumer preferences. Viz. Which regions covered in the survey would achieve critical mass for client brands to consider expansion.
- Service potential: Align sales, parts volumes (and labor-hours) forecast with market potential and competitive consumer landscape.
- Manage dealer expectations: Align dealer expectations to market potential as voiced by the consumer (VOC).