To assess the price competitiveness of the clients’ brands vs. competition, we conduct the SPARE PARTS PRICE TRACKING RESEARCH. The methodology adopted for this exercise is mystery shopping wherein a total of 30 parts are identified across three broad application areas.
Collision – 7 parts
Maintenance – 14 parts
Repair – 9 parts
Then each of these parts are divided into a basket of 5 with similar applications, to ensure we are able to obtain prices from the dealership seamlessly. Subsequently, analyses are conducted to determine the price competitiveness.
Analysis - Price Comparison Brand A vs Brand B
Repair Parts
Collision Parts
Maintenance Parts
-75% or more
Fuel Filter (85%)
-25% to -75%
Air Filter (40%)
Radiator (58%)
AC Compressor (30%)
Alternator (59%)
Brake rotor Front (47%)
Shock Absorber / Strut -F (34%)
Shock Absorber / Strut -R (41%)
0 to -25%
Brake Pad F (5%)
Front Grille (9%)
Serpentine Belt (21%)
Side view mirror - complete (9%)
Tie Rod End -
OUTER (15%)
0 to +25%
AC Condenser (2%)
Fuel Pump (4%)
Water Pump (8%)
+25% to +74%
Brake Pad R (40%)
Oil Filter (72%)
Air Bag Driver Side (28%)
Front Door Complete (26%)
Front Fender (31%)
Head Lamp (64%)
Tail Lamp (26%)
Windsheild (25%)
AC Receiver
Drier (26%)
+75 or more
Automatic Transmission Filter (124%)
Spark Plug (143%)
Bumper Facia - FRONT (125%)
Bumper Facia - REAR (81%)
Hood Panel (171%)
