Iraq (West Baghdad Market Area) 16 Tons+ CV Operations Market Mapping & Insights Generation Study
Enumerate the traffic flow on three main highways in West Baghdad:
South: Yousufiah / Babylon (Route # 8) leading to Basra
West: Abu Ghraib / Al Anbar leading to Ramali and Fallujah
North: Taji leading to Mosul and Tikrit.
Delphi Method: Generate insights into the CV market through in-depth interviews with business leaders:
Who own or operate CV fleets
With a minimum fleet size of 20 vehicles (16 tons and above).
As part of this exercise, market information was needed on two key aspects:
Tetrahedron Consulting was commissioned to assist a major investment company in Dubai to put together a comprehensive business plan for acquiring the dealership of a leading commercial vehicle manufacturer (16 tons and above) in the West Baghdad Market Area of Iraq.
To achieve the first objective, an enumeration exercise was undertaken for five days non-stop (120 hours) on both directions to obtain in-bound and out-bound traffic counts on the three main highways.
In addition to obtaining the total traffic count, we obtained readings on:
Iraqi vs. Foreign registration
Govt. vs. Private number plates
Rigid vs. Non-rigid
A structured enumeration sheet was developed for the study.
For generating insights from business leaders, a discussion guide designed by Tetrahedron was utilized.
Respondents were recruited jointly based on the list provided by Client as well as on-ground recruiting by the Tetrahedron team in Iraq.
The Delphi Method
The Delphi method is a powerful technique used to build estimates/answers where there are none.
The Delphi method as a technique, controls information gathered from participants through the study moderator.
There are three key elements to the Delphi method:
Structure of information flow
Feedback to the participants
Anonymity of the participants
Participants are knowledgeable experts in a field (in our case, the fleet-owners).
This technique is similar to the Hegelian Principle of thesis, antithesis, and synthesis, where an argument and counter-argument are proposed and discussed until a consensus is reached.
An individual participant may not have the final answer, but a piece of what they have proposed may be valuable to the next participant.
The opinions of others can be influential, valuable, insightful, or redundant in a certain context.