Tetrahedron Brand Equity Index (TBEX®)

The Brand Equity

While conducting a brand health tracking study, we looked at various brand equity models that would provide a holistic perspective on the brand. But we didn’t come across any. So we set about creating our own brand equity index, which takes into account not just the awareness & favourite brand, but also its familiarity & linkage on key brand association attributes. We came up with a crisp solution, which while providing the client with a ONE NUMBER read, also retains the competitive context and comparability.



  • Most research agencies don’t divulge the exact analysis process and take shield of a ‘Black Box’ to cover-up.
  • At Tetrahedron we value transparency and knowledge transfer.
  • Our analytical processes are always in a ‘White Box’ or in other words explicitly stated.

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